redirect pin user minus plus fax mobile-phone office-phone data envelope globe outlook retail close line-arrow-down solid-triangle-down facebook globe2 google hamburger line-arrow-left solid-triangle-left linkedin wechat play-btn line-arrow-right arrow-right solid-triangle-right search twitter line-arrow-up solid-triangle-up calendar globe-americas globe-apac globe-emea external-link music picture paper pictures play gallery download rss-feed vcard account-loading collection external-link2 internal-link share-link icon-close2

APAC Consumer Survey 2014: Hong Kong

Hong Kong Major Report | November 2014

The survey found that Hong Kong consumers are extremely tech savvy and well connected to the internet.

92% of respondents have a smartphone an​d over 80% have a desktop computer. Tablets have already managed to penetrate 67% of households, a figure not far behind the percentage of households with laptops (70%). Hong Kong consumers are generally very well versed​ in utilising the internet and social media to stay informed of new retailer openings and the latest promotions.


Marcos Chan
Head of Research
Hong Kong, Macau & Taiwan
+852 2820 2886
  Jerry Ng
Assistant Manager
Hong Kong, Macau & Taiwan
+852 2820 1517
  Joe Lin
Executive Director
Hong Kong
+852 2820 2860

APAC Consumer Survey 2014: Hong Kong

APAC Consumer Survey 2014