A fast changing digital landscape in South East Asia has disrupted traditional retailing in the face of a budding e-commerce market, transforming the way consumers shop. Consumers do not view online and offline shopping the way businesses see them. Rather, convenience, choice, value, and experience remain the key deciding factors for where and how they shop. An omni-channel strategy is thus crucial in helping retailers stay relevant as the boundaries between the physical and digital become increasingly blurred for consumers.
The onus of ensuring that stores in shopping centres remain an important and relevant touch point for consumers should not, however, lie solely with retailers. Landlords and asset managers need to evolve to cater to the changing preferences of retailers and consumers amid stiff competition, factoring P.L.A.C.E. in the innovation strategy.
Desmond Sim
Head of Research
Singapore & South East Asia
+65 6326 1638
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Letty Lee
Director
Singapore
+65 6326 1230
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Eunice Khoo
Assistant Manager
CBRE Research
+65 6326 1261
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Jariya Thumtrongkitkul
Associate Director
Thailand
+66 2 119 2799
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Victor Fong
Intern
CBRE Research
Hang Vu
Senior Manager
Vietnam
+84 8 3824 6125
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Danny Yeo
Deputy Managing Director
Malaysia
+60 03 2616 8800
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