This second report in CBRE Research Asia Pacific’s series on supertall buildings focuses on the leasing of supertalls and specifically why anchor tenants are so fundamental to establishing the credibility of a new supertall building; providing momentum to the leasing process; kickstarting rents and ultimately ensuring the long term success of the project The report identifies and recommends best practice branding, marketing, leasing and rental strategies for landlords of supertall buildings. It also presents a number of case studies discussing the myriad factors that have contributed towards the varying degrees of success – and, in some cases, failure – of supertall office buildings in Asia over the past ten years.
Contacts
| Henry Chin, Ph.D. Head of Asia Pacific Research +852 2820 8160 |
Cynthia Chan Senior Analyst, Asia Pacific +852 2820 2839 |
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Jonathan Hills Director, Asia Pacific +852 2820 2881 |
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| Andy To Executive Director Asset Services, China +86 21 5047 1171 |
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