Leasing Asian Supertalls: Strategies for Success

This second report in CBRE Researc​h Asia Pacific’s series on supertall buildings focuses on the leasing of supertalls and specifically why anchor tenants are so fundamental to establishing the credibility of a new supertall building; providing momentum to the leasing process; kickstarting rents and ultimately ensuring the long term success of the project The report identifies and recommends best practice branding, marketing, leasing and rental strategies for landlords of supertall buildings. It also presents a number of case studies discussing the myriad factors that have contributed towards the varying degrees of success – and, in some cases, failure – of supertall office buildings in Asia over the past ten years.​

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