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APAC Consumer Survey 2014: Vietnam

Vietnam Major Report | March 2015

Southeast Asia consumers, which includes Malaysia, Singapore and Vietnam, has high expectations of the overall shopping experience. These respondents report that significant improvements had been made to shopping centres in their region over the past three years.

It is of the utmost importance to tailor retail venues to match consumers’ preferences. Landlords and developers must ensure this is done at the conceptual stage. Before selecting a site and planning access routes, developers must understand the modes of transportation that consumers will utilize as well as the time they are willing to spend travelling to a desired shopping centre.


Dung Duong, MRICS
National Business Line Leader,
Associate Director
+84 913 381 118
  Thanh Pham
Senior Analyst,
Research & Consulting Services
+84 908 861 600
  Richard Leech
Executive Director,
Retail Services SEA
+84 912 573 130
Email​​ ​

APAC Consumer Survey 2014: Vietnam

APAC Consumer Survey 2014