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APAC Consumer Survey 2014: Taiwan

Taiwan Major Report | April 2014

The survey found that Taiwanese consumers are tech savvy and well connected to the internet. 95% of respondents are smartphone owners and over 82% have a desktop or laptop computer. Around 63% of households own a tablet device, the third highest percentage in Asia Pacific.

The high adoption rate of mobile technology is one factor supporting the growth of online shopping in Taiwan. Nearly 80% of survey respondents said they had shopped online for nonfood products, a figure 10 percentage points higher than the overall average for Asia Pacific. Government statistics show that total non-store retailing sales in Taiwan have increased at a compound annual growth rate of 7% over the past decade.


Marcos Chan
Head of Research
Hong Kong, Macau & Taiwan
+852 2820 2886
  Ping Lee
Senior Manager
+886 2 7706 9552
  Ariel Lee
Senior Analyst
+886 2 7706 9553
Email​ ​

APAC Consumer Survey 2014 Taiwan


APAC Consumer Survey 2014