The survey found that South Korean consumers are extremely tech savvy and well connected to the internet.
95% of respondents have a smartphone and 87% have a desktop computer. Tablets have already managed to penetrate 41% of households, a figure that is well on its way to reach the percentage of households with laptops (80%). South Korean consumers are mostly very well versed in utilizing the internet and social media to stay informed of new retailer openings and the latest promotions.
Contacts
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Justin Kim Head of Research +822 2170 5855 |
Insub Park Senior Researcher +822 2170 6118 |
Lenny Cho Head of Retail Services +822 2170 5886 Email |
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