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APAC Consumer Survey 2014: South Korea

Korea Major Report | February 2015

The survey found that South Korean consumers are extremely tech savvy and well connected to the internet.

95% of respondents have a smartphone and 87% have a desktop computer. Tablets have already managed to penetrate 41% of households, a figure that is well on its way to reach the percentage of households with laptops (80%). South Korean consumers are mostly very well versed in utilizing the internet and social media to stay informed of new retailer openings and the latest promotions.


Justin Kim
Head of Research
+822 2170 5855
  Insub Park
Senior Researcher
+822 2170 6118
  Lenny Cho
Head of Retail Services
+822 2170 5886
Email​​ ​

APAC Consumer Survey 2014: South Korea

APAC Consumer Survey 2014