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APAC Consumer Survey 2014: Singapore

Singapore Major Report | March 2015

Singapore consumers are a technologically savvy group who frequently go online to browse and research for products.

Yet when it comes to purchases, they display a stronger preference to buy in stores currently. There are growth opportunities for the physical retail scene too as there remain consumers who expect to purchase and spend more in shops over the next two years Therefore, a multi-channel strategy is crucial for retailers based here.


Desmond Sim
Head of Research, South East Asia
+65 326 1638

APAC Consumer Survey: 2014 Singapore

APAC Consumer Survey 2014