The main purpose of the survey is to study how and where the consumers shop for nonfood items such as clothes, shoes, accessories, skin care products and electronic goods.
It also seeks to understand current and future trends of the typical Malaysian shopper’s behavior, in order to shape shopping centres’ environments towards meeting shopper preferences. A total of 1,004 Malaysian respondents between the ages of 18 and 64 were interviewed. The majority (57%) of them falls within the middle income bracket with a median monthly household income of RM 8,838.
Head of Research, South East Asia
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