The influence of the Millennial generation can be felt across a multitude of industries, particularly those that engage with real estate. Yet, the sector of the population between ages 20-29 is often misrepresented and misunderstood.
Many perceive millennials to be the "me" generation—spoiled, entitled and constantly seeking instant gratification. But the data suggests there's much more to them than the stereotypes imply.
In alignment with the Global and APAC reports, CBRE's New Zealand Research team undertook a comprehensive survey and study of New Zealand millennials to uncover the realities of "live, work and play" in their lives.
The results are both intriguing and instructive, belying many of the assumptions many make about twenty-somethings today. And these insights have real implications for real estate in New Zealand.