Millennials comprise 25% of the total workforce population in Asia Pacific, but remain a largely misrepresented socio-economic demographic. To better understand this emerging superclass and their influence on commercial real estate, CBRE Research polled over 5,000 millennials across Asia Pacific about their live, work and play ambitions to frame the report.
The research project identifies major trends shaped by millennials, addressing issues including why millennials are living with parents longer, what millennial employees want in employers, what motivates millennial employees in the workplace and how millennial consumers buy and play. The result challenges misconceptions and serves as one of the most authoritative studies ever undertaken on this demographic.
Millennials in Asia Pacific: LIVE
THE EAGLETS ARE
NOT LEAVING THE NEST
63%
of Asia Pacific millennials are
living with their parents
MILLENNIALS ARE
"GENERATION RENT"
2⁄3
of respondents not living with their
parents choose to rent
Millennials in Asia Pacific: WORK
JOB LOYALTY HIGHER
THAN PERCEIVED
2⁄3
want to work for same firm or
a small number of companies
COMMUTING TIME AND
OFFICE LOCATION
are among the top five concerns
when taking a new job.
OFFICE DESIGN MATTERS
71%
are willing to give up
other benefits for a
better office environment
FOCUS ON WELLNESS
The biggest expectation gap is
in the provision of rest areas
and wellness facilities
Millennials in Asia Pacific: PLAY
MILLENNIALS SPEND, MILLENNIALS SAVE
2⁄3
of their income is spent on
leisure while 1/5 is saved
SOCIAL SHOPPING
1⁄4
shop offline as a way to
spend time with friends and family
PASSION FOR GOING OUT
Millennials spend 9.7 days per month
on dining out and going to live entertainment
Millennials in Asia Pacific: LIVE
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Millennials in Asia Pacific: WORK
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Millennials in Asia Pacific: PLAY
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