Every place of work should be a source of competitive advantage.
From productivity, wellness and safety, to engagement, recruitment and brand health, the workplace directly contributes to business results. Across office, retail, laboratory and manufacturing environments, CBRE believes that better business performance begins with better workplace performance. To offer perspective on putting the workplace to work for your business, we have developed a three-part thought series, Better Business Performance Through Better Workplace Performance, examining the strategic issues affecting the workplace.
Explore CBRE’s Workplace Thought Series below.CBRE Workplace Thought Series
Aligning the Workforce and the Workplace
Real estate can be a significant competitive differentiator for Occupiers in the race for talent. Here, we outline the steps organizations need to consider when identifying optimal locations to attract and retain the right talent to enhance competitiveness and drive bottom line performance.
Designing the Workplace Experience
The way we work is evolving, challenging companies of all types to rethink their approach to space and the workplace experience. Here, we look at the trends shaping the physical workplace and best practices in performance-led workplace design.
Building Competitive Advantage
Real estate serves as a tangible expression of the strategic decisions a company makes. Here, we focus on holistic real estate management approaches that organizations take within the broader business context for utilizing the workplace to help drive better business performance.
Workplace Contacts

Lenny Beaudoin
Executive Managing Director and Global Lead, Workplace, Design, Occupancy

Georgia Collins
EVP, Strategic Client Solutions, Hana

Rob A. Marsh
Executive Vice President
Advisory & Transaction Services, Labor Analytics

Julie Whelan
Global Head of Occupier Thought Leadership
Explore our Workplace Resources and Stories
CBRE Case Study: Sprint
See how we are transforming a traditional real estate outsourcing relationship with Sprint into a strategic partnership through technology.
CBRE Case Study: Young & Rubicam
See how we helped creative juggernaut Young & Rubicam find a creative real estate solution for its business.
Blueprint, presented by CBRE: The Forces That Shape Where and How Work Gets Done
Read about how successful workplace strategies are directly aligned to an organization’s business strategy and its “plan to win” in the marketplace.
CBRE Case Study: Baylor Health Care System
See how we are managing Baylor’s real estate portfolio so they can focus on delivering safe, quality and compassionate healthcare.
CBRE Research
Featured Report: Global Occupier Survey 2015/16 - Building Advantage Through Global Insight