Calibrate is an unrivaled CBRE consumer analytics product for retailers using proprietary technology to analyze the digital footprints of over 1 billion mobile phone users. Coupled with CBRE’s in depth retail real estate sector knowledge, it delivers outputs that build a sustainable competitive advantage. Calibrate provides occupiers, landlords and investors with unique access to consumer profiling and retail spending behaviors covering type of purchase, location by store and time.

Calibrate brings clients’ brand and location strategies to life, helping them to make more accurate investment decisions and maximizing the potential of a location.

Key features include

  • DEMOGRAPHIC INSIGHT: Match consumer movements to where people live and build a picture of their demographic attributes for an optimised location and product offering.
  • CONSUMER BEHAVIOR:Find out when and how often consumers are visiting a location to optimise your operation and resources.
  • TOURIST VISITOR ANALYSIS: Monitor which consumers visiting are from outside your country for more targeted campaigns.
  • CONSUMER MOVEMENTS: Find out where the hotspots are around your asset, street or town for better multi-channel targeting.
  • COMPETITION WATCH: Understand where else your customers spend their money and the impact the competition is having so that you can differentiate.
  • LOCATION - WHERE DO YOUR CONSUMERS WORK?: Understand where your consumers travel to work by analysing daytime locations, for better promo and ad placements.

About CBRE's Technology Suite

Calibrate is a flagship Product within CBRE Vantage, our suite of enablement technologies. With the most proprietary data across all asset classes, coupled with our people’s unrivaled global expertise, CBRE Vantage powers superior outcomes for every client we serve.